Monthly Archives: September 2008

Sep17

Getting the most out of your email

By Megan Conniff | Published: September 17, 2008
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Do you email your customers only with discounts? Are you testing email strategies? How clean are your lists? These are just a handful of the questions addressed in today’s “Increasing Your Email Inbox ROI.” The panel, which included marketing execs from Harry & David, Williams-Sonoma, Overstock.com, Charming Shoppes and Return Path, offered seven ways to [...]

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Sep17

Gap.com CEO Discusses International Strategy, Free Shipping, and Trading Down in Candid Q&A

By Ellen Davis, SVP | Published: September 17, 2008
Be the first to comment | Posted in Events, International, Marketing, Merchandising

At the end of his session, which Linda Bustos already covered very well, Gap.com CEO Toby Lenk had about 20 minutes left in his time slot and opened the floor up for questions. People were almost jumping out of their seats to get to the microphones first. Here were some of the most interesting components of [...]

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Sep17

Gap Inc Proves Brands Can Get Along

By Linda Bustos | Published: September 17, 2008
5 Comments | Posted in Guest Blog Posts

Gap Inc. broke the mold earlier this year, offering a universal shopping experience between its legacy brands Gap, Old Navy and Banana Republic and its newest venture, Piperlime, a pureplay shoe shop selling many famous and popular brands. Customers can now shop all 4 properties in one session, with one navigation and one checkout. And [...]

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Sep17

Mulpuru discusses the state of online retail today

By Liz Perman | Published: September 17, 2008
6 Comments | Posted in Guest Blog Posts

In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should act on these rules to ensure success down the line. Mulpuru opened with a cautionary [...]

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Sep17

What’s Your Spin on Carousel Navigation?

By Linda Bustos | Published: September 17, 2008
3 Comments | Posted in Guest Blog Posts

I’m often asked which are my favorite ecommerce sites.  Endless.com is one of my favorites because of its innovative usability features including its “carousel” navigation on product pages – which exposes more product from the same category to the customer without requiring a return to the category page.  I liken it to walking around a [...]

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