Paul Miller (uncut): A Retailer’s POV on Social Media
This is a conversation with Paul Miller, the former VP of e-commerce at Williams-Sonoma and senior VP for Sears Holdings who now consults in the area of social media. We spoke right before his Wednesday afternoon talk - Is There a Role for Social Media in Modern Retailing.
Here is some of what we talked about during our 13min30sec talk:
- What you might say to your CEO in the hallway regarding social media
- Social Media’s role in managing search keyword buying
- How does a background at a cataloger help with social media
- The similarities between cable TV when cable was young and social media today
- The role of the social networking moderator
- Tapping into your customer base (especially lead users)
- Comments on the store vs. the web as a place to learn
- How to start your social media efforts - strategy
Only about 20 seconds of the interview was posted on the link. Can we hear the rest?
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