Paul Miller (uncut): A Retailer’s POV on Social Media

2 Comments | This entry was posted in Events

This is a conversation with Paul Miller, the former VP of e-commerce at Williams-Sonoma and senior VP for Sears Holdings who now consults in the area of social media.  We spoke right before his Wednesday afternoon talk – Is There a Role for Social Media in Modern Retailing.

Here is some of what we talked about during our 13min30sec talk:

  • What you might say to your CEO in the hallway regarding social media
  • Social Media’s role in managing search keyword buying
  • How does a background at a cataloger help with social media
  • The similarities between cable TV when cable was young and social media today
  • The role of the social networking moderator
  • Tapping into your customer base (especially lead users)
  • Comments on the store vs. the web as a place to learn
  • How to start your social media efforts – strategy

Listen to the interview

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  1. Posted September 19, 2008 at 11:16 am | Permalink

    Only about 20 seconds of the interview was posted on the link. Can we hear the rest?

  2. Posted September 24, 2008 at 9:17 am | Permalink

    Ya, i am fully agree with you they are providing better database for both consumers and retailers both.

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