Paul Miller (uncut): A Retailer’s POV on Social Media

This is a conversation with Paul Miller, the former VP of e-commerce at Williams-Sonoma and senior VP for Sears Holdings who now consults in the area of social media.  We spoke right before his Wednesday afternoon talk – Is There a Role for Social Media in Modern Retailing.

Here is some of what we talked about during our 13min30sec talk:

• What you might say to your CEO in the hallway regarding social media
• Social Media’s role in managing search keyword buying
• How does a background at a cataloger help with social media
• The similarities between cable TV when cable was young and social media today
• The role of the social networking moderator
• Tapping into your customer base (especially lead users)
• Comments on the store vs. the web as a place to learn
• How to start your social media efforts – strategy

Listen to the interview