Yes, You Can Make More Money Next Week – Here’s How
Posted in 2008 Shop.org Annual Summit | Email Marketing | Marketing & Consumer Trends | Member Suggestions | Retail Thoughts | Search Engine Marketing | Web 2.0 & User Generated Content
In this afternoon’s fast-paced tactical session “24+ Specific Things You Can Do To Make More Money Next Week,” eight successful online marketers and retailers rolled up their sleeves and gave us a play-by-play of the quick and dirty ways they’ve brought more money to the table.
Sam Decker, CMO of Bazaarvoice; Todd Friesen, SEO Ninja at Todd Friesen Associates; Sheldon Gilbert, Founder & CEO of Proclivity; Pinny Gniwisch, Founder & EVP, Marketing of ice.com; Brian Klais, VP of Search for Netconcepts; Jeff Molander, Principal of Molander & Associates; Brian Platter, General Manager, Home Delivery of Peet’s Coffee & Tea and Brian Smith, CEO & co-Founder of SingleFeed all weighed in. The session was moderated by Allan Dick, CMO and Chief Plumbing Evangelist for Vintage Tub and Bath.
Here’s a “best of” list selected from more than 30 tips shared in this session:
- Customize your product description pages on your site to improve SEO (Todd Friesen)
- Leverage a customer’s abandoned shopping cart. Remind customers of what they already want by sending them an email each month that features items that are still sitting in their cart (Sheldon Gilbert)
- Spread the love. Some customers take it upon themselves to send your products to their friends. Send these people a thank you email – and maybe even offer them a discount (Sheldon Gilbert)
- Run a sweepstakes to grow review user generated content volume (Sam Decker)
- Merchandise “top rated” products in emails (Sam Decker)
- Activate new or existing consumer communities (Jeff Molander)
- Add more attributes to your product descriptions to succeed in shopping engines data feed optimization (Brian Smith)
- Simplify your landing page urls with keywords to improve your natural search rankings (Brian Klais)
- Increase profit by using segmented free shipping offers. For instance, non-buyers get free shipping on orders of $40+, while frequent buyers get free shipping when they spend $40+ on a gift order (Brian Platter)
- Increase customer lifetime value by aggressively promoting automatic replenishment loyalty programs across multiple touch points (Brian Platter)
- Get involved in blog communities in your area of interest before starting your own blog. This helps get the viral juices flowing (Pinny Gniwisch)
Which of these ideas are you going to implement next week?
