http://blog.shop.org/2008/09/17/social-media-the-critics-weigh-in-on-the-wet-seal-runway/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 http://blog.shop.org/2008/09/17/social-media-the-critics-weigh-in-on-the-wet-seal-runway/comment-page-1/#comment-128250 x Fri, 19 Sep 2008 23:34:49 +0000 http://blog.shop.org/?p=602#comment-128250 This program really started from their old stylizer community of teenage girls who joined a community together and talked about starting a career in the fashion industry. Wet Seal then rewarded these girls by inviting a select few for photo shoots and used their photos for landing pages on their site. The problem was "exposing" this community so that everyone visiting the Wet Seal site could join the community's discussion and build outfits. The benefit now with Runway is that Wet Seal is able to monetize this functionality...turning Runway participation into sales of "looks", which in turn raises their units per sale. BIG WIN for them. This program really started from their old stylizer community of teenage girls who joined a community together and talked about starting a career in the fashion industry. Wet Seal then rewarded these girls by inviting a select few for photo shoots and used their photos for landing pages on their site. The problem was “exposing” this community so that everyone visiting the Wet Seal site could join the community’s discussion and build outfits. The benefit now with Runway is that Wet Seal is able to monetize this functionality…turning Runway participation into sales of “looks”, which in turn raises their units per sale. BIG WIN for them.

]]> http://blog.shop.org/2008/09/17/social-media-the-critics-weigh-in-on-the-wet-seal-runway/comment-page-1/#comment-128112 Brad Serlin Fri, 19 Sep 2008 14:14:49 +0000 http://blog.shop.org/?p=602#comment-128112 I think they said that there was a huge conversion and sales increase for users who submitted outfits...that sounds pretty successful regardless of how it can be improved... I think they said that there was a huge conversion and sales increase for users who submitted outfits…that sounds pretty successful regardless of how it can be improved…

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