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Rich Last was kind enough to share some thoughts at Tuesday night’s event at LAX. Rich is the Chairman of the Shop.org Board and a VP at JCPenney. Give it a chance, as the 11min34sec interview picks up after the start – this literally occurred in the middle of a very crowded and hectic main floor.
Things we covered include:
- How Shop.org is helping him make sense of multichannel retailing and how he makes the most of a show like the Summit
- Cross Channel, Multichannel, one company – how the Internet is the hub of retailing at JCPenney
- Organizational changes at JCPenney
- How the Internet has changed retailing: a look back and a look today
- Why retailing today requires that functional silos must go away
- Merchants who own a category are the CEO of that category
- How a background in catalog helps with the Internet but why the web is much like the store
- The Internet as a communications tool to customer segments
- A comment on privacy legislation and how NRF can help with new web related regulatory needs such as behavioral advertising and sales tax simplification
- What he’ll be wearing if called before Congress
