Daily Archives: September 17, 2008

Have you ever stumbled upon a marketing message that makes you think, “Why didn’t I think of that?!” Pinny Gniwisch of ice.com calls those “A-Ha Moments.” These Eureka! moments bring you — and consumers — out of the lull of a steady stream of marketing messages. They make you stop in your tracks. They surprise you. [...]

One of Shop.org’s new content features is the Critics Corner session. There were 4 happening concurrently as the last sessions of the day, and I joined in on Is There a Role for Social Media in Modern Retailing? with Jason Billingsley, VP of Innovation for Elastic Path Software and Paul Miller, President of Paul Miller [...]

In this afternoon’s fast-paced tactical session “24+ Specific Things You Can Do To Make More Money Next Week,” eight successful online marketers and retailers rolled up their sleeves and gave us a play-by-play of the quick and dirty ways they’ve brought more money to the table. Sam Decker, CMO of Bazaarvoice; Todd Friesen, SEO Ninja [...]

Do you email your customers only with discounts? Are you testing email strategies? How clean are your lists? These are just a handful of the questions addressed in today’s “Increasing Your Email Inbox ROI.” The panel, which included marketing execs from Harry & David, Williams-Sonoma, Overstock.com, Charming Shoppes and Return Path, offered seven ways to [...]