Comments on: How the Net Generation is Changing the Game for Retailers http://blog.shop.org/2008/09/16/how-the-net-generation-is-changing-the-game-for-retailers/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 By: TCL http://blog.shop.org/2008/09/16/how-the-net-generation-is-changing-the-game-for-retailers/comment-page-1/#comment-127563 TCL Wed, 17 Sep 2008 16:10:17 +0000 http://blog.shop.org/?p=447#comment-127563 We have experiencing this very thing in our retail establishment. A company called allEtronic approaches us because they developed what they call a "digital receipt". Their service will allow us to send a customer a receipt in a digital format as opposed to printing it on paper. It's a great concept and really proves that Don Tapscott knows what he's talking about. I say this because the 3 founders of the company are all less than 30 years old. We have experiencing this very thing in our retail establishment.

A company called allEtronic approaches us because they developed what they call a “digital receipt”. Their service will allow us to send a customer a receipt in a digital format as opposed to printing it on paper.

It’s a great concept and really proves that Don Tapscott knows what he’s talking about. I say this because the 3 founders of the company are all less than 30 years old.

]]> By: CBT http://blog.shop.org/2008/09/16/how-the-net-generation-is-changing-the-game-for-retailers/comment-page-1/#comment-127561 CBT Wed, 17 Sep 2008 16:03:04 +0000 http://blog.shop.org/?p=447#comment-127561 We serve this generation every day. Every verison of our web site includes insights we have gleaned from ideas found in many of Tapscott's books. This net generation is defined and understandable ..return to his early books Growing up Digital , individuals of this generation combine with each other easily- almost a first instinct , see the observations in his "WikI book" . A chain of values matters as much to these folks as the economic benefits of a value chain. This generation can find out what workers in the plants that feeds our stores had for breakfast if they think they need to know ....read his book Transparency. sorry i missed his presentation CBT www.campusbookstore.com We serve this generation every day. Every verison of our web site includes insights we have gleaned from ideas found in many of Tapscott’s books.

This net generation is defined and understandable ..return to his early books Growing up Digital , individuals of this generation combine with each other easily- almost a first instinct , see the observations in his “WikI book” .

A chain of values matters as much to these folks as the economic benefits of a value chain. This generation can find out what workers in the plants that feeds our stores had for breakfast if they think they need to know ….read his book Transparency.

sorry i missed his presentation

CBT
http://www.campusbookstore.com

]]> By: KMN http://blog.shop.org/2008/09/16/how-the-net-generation-is-changing-the-game-for-retailers/comment-page-1/#comment-127315 KMN Wed, 17 Sep 2008 00:37:00 +0000 http://blog.shop.org/?p=447#comment-127315 This sounds so interesting! Sorry I missed it. I completely agree that the net generation is reshaping online retailing, particularly in the luxury goods space - the points on price discovery mechanisms and brand complication really hit home here (and I think the blogger did a really good job of synthesizing Trapscott's ideas) I've believed for a while that online retail is creating a new generation of savvier bargain hunters that are actively "trading up" to higher-end goods but are doing so with knowledge of a variety of price / retailer / channel alternatives. The result of this "treasure hunting", so to speak, is the drastic squeezing of retailer margins and the mitigation of the scarcity that is so critical to the branding of luxury products. Anyone out there have any more thoughts on how the new generation is shaping online retail for luxury goods? This sounds so interesting! Sorry I missed it. I completely agree that the net generation is reshaping online retailing, particularly in the luxury goods space – the points on price discovery mechanisms and brand complication really hit home here (and I think the blogger did a really good job of synthesizing Trapscott’s ideas)

I’ve believed for a while that online retail is creating a new generation of savvier bargain hunters that are actively “trading up” to higher-end goods but are doing so with knowledge of a variety of price / retailer / channel alternatives. The result of this “treasure hunting”, so to speak, is the drastic squeezing of retailer margins and the mitigation of the scarcity that is so critical to the branding of luxury products.

Anyone out there have any more thoughts on how the new generation is shaping online retail for luxury goods?

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