Daily Archives: September 16, 2008

Sep16

Email experts weigh in

By Liz Perman | Published: September 16, 2008
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In the critic’s corner session “Avoiding the Dreaded Unsubscribe: Tricks and Tips from the Email Experts” Jeanniey Mullen, EVP & CMO of Zinio, EVP & CMO of VIV and Founder of the Email Experience Council and Stephanie Miller, Global Markets Catalyst at Return Path, Inc. shared their expert opinions on what makes an effective email. [...]

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Sep16

A session with the critics

By Megan Conniff | Published: September 16, 2008
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Tuesday afternoon’s “So You Think Your Site Can Dance? SEO vs. Branding and Conversation” session gave retailers a chance to hear a brief — and very honest — analysis of what mistakes they’re making in terms of SEO and conversation. Eight By Eight‘s Amy Africa and Netconcepts‘ Stephan Spencer provided the expertise to audience participants, [...]

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Sep16

Emerging Retail Technologies – Personalization, Social Shopping, Mobile Marketing and Online Catalogs

By Liz Perman | Published: September 16, 2008
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This afternoon’s strategy session titled “Emerging Retail Technologies” honed in on four new areas of focus for retailers. Brian Walker, Senior Analyst, eCommerce from Forrester Research focused on personalization, while Denise Zimmerman, President & CSO of NetPlus Marketing took on social shopping. Scott Dunlap, CEO & Founder of Nearby Now and Joe Chung, Co-founder & [...]

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Sep16

Online Merchandising 2008: The winner is…Etsy

By Ellen Davis, SVP | Published: September 16, 2008
1 Comment | Posted in Events, Merchandising

In an afternoon session about merchandising trends in 2008, Doug Mack and Sally McKenzie evaluated the merchandising components of more than a dozen retail websites. While the session covered the best and worst components from a variety of sites (did the models look too stiff and make the merchandise feel unattainable? were there too many [...]

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Sep16

Audio Interview, Dan Neely, Roundtable presenter, Cracking the social commerce code

By Vahe Katros | Published: September 16, 2008
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Dan Neely is the CEO of Networked Insights, a Madison, WI firm that plays in the social commerce space.  Using a somewhat random approach, I looked for a roundtable that seemed to be energized and conducted the following interview after Dan’s roundtable talk on Tuesday afternoon. The duration of my friendly interrogation is around 13 [...]

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