Over the holiday weekend, the Washington Post had an interesting article on the front page of its Saturday business section about how the presidential campaigns are effectively using behavioral targeting for online advertising.  “…the ability to identify sympathetic voters based on their Internet habits, and then to target them with ads as they move across the Web, is one of the defining aspects of the 2008 presidential campaign,” writes Peter Whoriskey in the article.     

By the way, in case you’re wondering what the McCain and Obama are saying about their views on technology, you can find it on their Web sites.

Thank you to Liz Oesterle, NRF’s VP and Government Relations Counsel, who oversees Shop.org policy, for sending me these links.