This is a conversation with Paul Miller, the former VP of e-commerce at Williams-Sonoma and senior VP for Sears Holdings who now consults in the area of social media.  We spoke right before his Wednesday afternoon talk - Is There a Role for Social Media in Modern Retailing.
Here is some of what we talked about [...]

There were a handful of “bad” and even “ugly” websites discussed at this afternoon’s Critics’ Corner session by Brett Hurt, CEO of Bazaarvoice and Matt Corey, vice president of marketing at Golfsmith. But I’ll leave the criticisms behind and focus on which new concepts got a “thumbs up.”
Here were some inventive examples from both attendees [...]

Have you ever stumbled upon a marketing message that makes you think, “Why didn’t I think of that?!” Pinny Gniwisch of ice.com calls those “A-Ha Moments.” These Eureka! moments bring you — and consumers — out of the lull of a steady stream of marketing messages. They make you stop in your tracks. They surprise you. [...]

One of Shop.org’s new content features is the Critics Corner session. There were 4 happening concurrently as the last sessions of the day, and I joined in on Is There a Role for Social Media in Modern Retailing? with Jason Billingsley, VP of Innovation for Elastic Path Software and Paul Miller, President of Paul Miller [...]

In this afternoon’s fast-paced tactical session “24+ Specific Things You Can Do To Make More Money Next Week,” eight successful online marketers and retailers rolled up their sleeves and gave us a play-by-play of the quick and dirty ways they’ve brought more money to the table.
Sam Decker, CMO of Bazaarvoice; Todd Friesen, SEO Ninja at [...]