Tips and Checklists
When I presented at the Shop.org Strategy & Innovation Forum earlier this year on the use of widgets in online retail, I provided a Widget Best Practice checklist as a handout to attendees. It occurred to me that folks who didn’t get to attend might also appreciate having a copy. So I’ve just posted the Word document online (yay!): download it now.
In preparing for my “Natural Search Tactics for the Retailer” session at the Shop.org Annual Summit (which is coming right up!), I thought a similar handout would be in order — again, in the form of a checklist or tips sheet, but this time of top-performing SEO tactics. I was planning on pulling from this Multichannel Merchant article I wrote for their April issue, and this 2-part article for MarketingProfs.
Just between those two documents I have plenty of tips to share, but that’s just from one person’s perspective: mine. I want to be more inclusive than that. So I’m also hoping to include YOUR top SEO tips in the handout too. Got a favorite SEO tactic that’s performing really well? I’d love to hear it, for potential inclusion in the handout (with due credit to you, of course!). In particular I’m looking for tips on getting great links, building your keyword list, optimizing your “on-page factors”, optimizing your internal linking, and technical SEO (like redirects and rewrites). My email address is sspencer@netconcepts.com. I look forward to hearing from you!

Hi Stephen,
I think definitely one of the topics you should cover is pagination and how it affects SEO and the options internet retailers have in addressing that issue. I’ve put together a pretty comprehensive write-up on our blog here:
http://www.blueacorn.com/blog/search-engine-optimization-seo/michael-keaton-stars-in-multiplicity-ii-ecommerce-pagination/
Take a look and see if you think there’s some value in it for your attendees. I enjoy hearing you speak so if you do cover it there better be a video of it so I can hear your thoughts on the topic as I won’t be able to attend the Annual Summit.