Monthly Archives: July 2008

Jul08

Overcoming the Multi-Channel Retail Slowdown

By jeff_molander | Published: July 8, 2008
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“… I wonder if Starbucks has a much bigger problem: its most important brand attribute was a flush economy. Maybe the strength it most relied upon might have been actualized within the four walls of its stores, but it drew on a quality that was outside the stores, and beyond every definition of its brand.” [...]

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Jul02

Great Tips for Tracking the Offline Impact of Online Marketing

By Scott Silverman | Published: July 2, 2008
Be the first to comment | Posted in @Shop.org

Check out the post on Avinash Kaushik’s Occam’s Razor blog about measuring the offline impact of online marketing.  Avinash is a past (and hopefully future) speaker at Shop.org and highly regarded as one of the world’s foremost experts on Web analytics.  He offers some great tips on this post.  If I can use Avinash’s language, [...]

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