Jul02

Great Tips for Tracking the Offline Impact of Online Marketing

By Scott Silverman | Published: July 2, 2008
Be the first to comment | This entry was posted in @Shop.org

Check out the post on Avinash Kaushik’s Occam’s Razor blog about measuring the offline impact of online marketing.  Avinash is a past (and hopefully future) speaker at Shop.org and highly regarded as one of the world’s foremost experts on Web analytics.  He offers some great tips on this post.  If I can use Avinash’s language, the post is “awesomely cool” and very relevant to multichannel retailers.  Enjoy!

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