Monthly Archives: May 2008

A few weeks back, Scott Silverman spoke at an online marketing workshop at UVA’s Darden School of Business. Scott discussed internet security, privacy, net neutrality and the issue of retailers collecting sales tax from interstate purchases. Interesting and important issues. Scott’s slides and notes are available over at rkgblog.

Fundamental elements of the customer-marketer relationship are changing faster than retailers can adapt. In fact, they’ve already changed! While it seems obvious most of us are only beginning to appreciate something important: How customers interact via the Web with a brand is an experience. Ok… seems obvious but let’s frame it in a new light [...]

Adam Michelson os the Director of ecommerce at Optaros, Inc.

Successful, Daring Marketers are Focusing on Authentic Forms of Persuasion to Win & Keep Customers. Customers today have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in [...]