Should your company be involved with multiple affiliate networks? Why or why not? If so, how does it work technically — from a tracking, reporting and optimization perspective? I recently asked these questions to a group of veteran online affiliate marketing experts and got some surprising answers. Some were strongly ‘pro’ and others were firmly [...]

Congratulations to Monical Corcoran from the Los Angeles Times who should win a prize for the most creative story about online retail this year or perhaps this decade.  Ms. Corcoran’s Shopping while drinking: retail happy hour profiles the impact of drinking while shopping online, or, as the article refers to it as BUI – buying under the influence.  Maybe [...]

My name is Rebecca Kelley, and I am a consultant and the site manager for SEOmoz.org. A couple weeks ago I had the pleasure of speaking on the “Customer-Centric Search Marketing” Session at the Shop.org Online Marketing Workshop held in sunny Scottsdale, Arizona. I spoke alongside Allan Rimm-Kaufman, Ken Jurina, and Todd Friesen, and our [...]

I really enjoyed Patrick Bryne’s keynote last week, and so posted my rapidly scribbled notes.

Here slides from the “Customer Centric Search Marketing” session from the Shop.org Marketing Workshop, Scottsdale, April 2008.