Monthly Archives: April 2008

Apr30

Should Retailers Use Multiple Affiliate Networks?

By jeff_molander | Published: April 30, 2008

Should your company be involved with multiple affiliate networks? Why or why not? If so, how does it work technically — from a tracking, reporting and optimization perspective? I recently asked these questions to a group of veteran online affiliate marketing experts and got some surprising answers. Some were strongly ‘pro’ and others were firmly [...]

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Apr25

Buying Under the Influence

By Scott Silverman | Published: April 25, 2008

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Congratulations to Monical Corcoran from the Los Angeles Times who should win a prize for the most creative story about online retail this year or perhaps this decade. Ms. Corcoran’s Shopping while drinking: retail happy hour profiles the impact of drinking while shopping online, or, as the article refers to it as BUI – buying under the influence. Maybe [...]

Posted in: @Shop.org Tagged Retail Thoughts |

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Apr21

On-Page SEO Recommendations from the Shop.org Online Marketing Workshop

By RebeccaKelley | Published: April 21, 2008

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My name is Rebecca Kelley, and I am a consultant and the site manager for SEOmoz.org. A couple weeks ago I had the pleasure of speaking on the “Customer-Centric Search Marketing” Session at the Shop.org Online Marketing Workshop held in sunny Scottsdale, Arizona. I spoke alongside Allan Rimm-Kaufman, Ken Jurina, and Todd Friesen, and our [...]

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Apr18