Podcast: Millennials in the Digital Workforce
Posted in Web 2.0 & User Generated Content | Other E-commerce Topics | Marketing & Consumer Trends
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(43 Minutes)
A new breed of American worker is challenging everything the old guard holds sacred: from giving orders, to dress codes. They are called “millennials.” According to media reports, there are about 80 million of them — born between 1980 and 1995, and they’re rapidly taking over from aging baby boomers. Experts suggest they were raised by doting parents who told them they are “special”, played in little leagues with no winners or losers… or all winners. They’re given trophies just for participating and many find a business-as-usual work ethic to be a waste of time. They have little time for employers with old school thinking and outdated rules!
Corporate America is so unnerved by all this that they’re hiring consultants to teach them how to deal with this generation — one that only takes “yes” for an answer. The workplace has become a psychological battlefield and online retailers find themselves in the middle of all the action.
These so-called millennials seem to have the upper hand. Why? They’re are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: THEY come first.
Join a panel of experts as they candidly discuss this hot-button issue. Who are these people, really, and is what we hear in the media really true?
To what degree and to what degree is this being over-sensationalized?
What ARE the expectations of the people entering our workforce and are they out of line with those who are in need of hiring them?
Host: Jeff Molander
Panel: Amanda Watlington (SearchingForProfit.com), Michael Perham (AdKnowledge), Lee Gientke (Leadpoint.com)