A great friend of Shop.org Alan Rimm-Kaufman just completed an interview with author and keynote speaker at the just completed Strategy and Innovation Forum Andy Sernovitz.
Check it out — interesting stuff:
http://www.rimmkaufman.com/rkgblog/2008/02/20/andy-sernovitz/
Below is a query from a retail member:
Is there anyone with access to any aggregated data on:
1) Online retailers: Percent of business from online marketing (not attributed to the catalog) that’s 1st price versus SALE ?
2) Online retailers: Percent of number of e-mails sent that’s 1st price versus SALE ?
Allan Dick, Vintage Tub & Bath’s Chief Marketing Officer announced that he is expanding the focus of Vintage Tub’s Affiliate Marketing Call to include all aspects of performance marketing. The new “Paying for Performance” teleconference, hosted by noted digital marketing authority Jeff Molander, is a 60 minute tele-event that helps e-marketing/e-commerce professionals find solutions to everyday problems through candid advice from peers and industry experts.
The next call is Wednesday February 20th at 4:00 PM and the discussion will feature a debate on how to balance paid search & affiliate marketing strategies. The event includes industry veterans, Larry Joseloff, Sr. Director of Content at Shop.org (a former affiliate manager for brands within Commission Junction and at Discovery Channel Store); Kristopher Jones, President & CEO of Pepperjam Network and Kevin Lee, Exec. Chairman & Founder of search marketing agency Did-It. Request participation in this free, peer-based resource by contacting sponsor, Allan Dick: allan@vintagetub.com.
Future calls will take place each 3rd Wednesday of the month at 4 pm Eastern Time, the virtual event includes a quick recap on hot news items, must read books/articles and conferences enabling members to keep up-to-date on learnings and revelations of colleagues. Short presentations from invited guests address issues chosen by the group and are followed by lively question and answer sessions.