Daily Archives: January 24, 2008

Jan24

Strategy & Innovation Forum: One Hand In Their Pocket: The Constant Mobile Connection To Your Customers – Andy Nulman, Airborne Mobile

By Josh Hallett - Conference Blogger | Published: January 24, 2008
2 Comments | Posted in Events

The second keynote of the morning featured Andy Nulman, President and Chief Marketing Officer, Airborne Mobile. To say Andy is enthusiastic would be an understatement. Unlike many speakers, Andy asked everybody to turn their cellphones on and up. His company is in the mobile content delivery business, a ringing cellphone is money in his pocket. [...]

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Jan24

Strategy & Innovation Forum: Multi-Channel Retailing in a Private Equity World – Ed Schmults CEO, FAO Schwarz

By Josh Hallett - Conference Blogger | Published: January 24, 2008
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Day two of the Strategy & Innovation Forum kicked off with a general session by FAO Schwarz CEO Ed Schmults. Ed talked about the challenge of expanding their reach, while protecting their brand. FAO has been around since 1862. There were two recent bankruptcies in 2002 and 2003. However their direct-to-consumer business is growing. Their [...]

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Jan24

Strategy and Innovation Forum: Social Shopping: How to stop worrying and love consumer control – Carrie Johnson and Mitch Joel

By Greg Peterson - Conference Blogger | Published: January 24, 2008
1 Comment | Posted in Guest Blog Posts

This fast paced session opened with Mitch Joel, President, Twist Image, giving us an extreme example of social shopping; the story of how Neal Schon from the 80’s super group Journey found a replacement for lead singer Steve Perry on YouTube; a 23 year old from the Philippines who had posted videos of his cover [...]

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