Wal-Mart Goes Multichannel with User-Generated Content
January 6th, 2008 by Brett Hurt | Bazaarvoice Posted in Marketing & Consumer Trends | Multi-Channel | Web 2.0 & User Generated Content
The world’s largest retailer launched an integrated multichannel campaign focused on user-generated content in December, and I also share some ideas on how to leverage ratings and reviews content in your next holiday season in my Bazaarblog post this morning.
I look forward to seeing everyone in Orlando!
Wal-Mart’s multi-channel campaign to promoting ratings and reviews this past holiday season is good news indeed and is yet another high profile example of the importance retailers are placing on the value of customer reviews.
Another really good example of retailers leveraging reviews and ratings across channels this past holiday season is Brookstone’s December 2007 holiday catalog which included customer ratings on key products in key places throughout their catalog, including the inside front and back cover pages - some of the most valuable of all catalog pages.
I think these two examples here represent key milestones in the adoption and application of customer reviews this past year.