Comments on: Wal-Mart Goes Multichannel with User-Generated Content http://blog.shop.org/2008/01/06/wal-mart-goes-multichannel-with-user-generated-content/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 By: Jay Shaffer http://blog.shop.org/2008/01/06/wal-mart-goes-multichannel-with-user-generated-content/comment-page-1/#comment-43415 Jay Shaffer Mon, 07 Jan 2008 17:00:41 +0000 http://blog.shop.org/2008/01/06/wal-mart-goes-multichannel-with-user-generated-content/#comment-43415 Wal-Mart's multi-channel campaign to promoting ratings and reviews this past holiday season is good news indeed and is yet another high profile example of the importance retailers are placing on the value of customer reviews. Another really good example of retailers leveraging reviews and ratings across channels this past holiday season is Brookstone's December 2007 holiday catalog which included customer ratings on key products in key places throughout their catalog, including the inside front and back cover pages - some of the most valuable of all catalog pages. I think these two examples here represent key milestones in the adoption and application of customer reviews this past year. Wal-Mart’s multi-channel campaign to promoting ratings and reviews this past holiday season is good news indeed and is yet another high profile example of the importance retailers are placing on the value of customer reviews.

Another really good example of retailers leveraging reviews and ratings across channels this past holiday season is Brookstone’s December 2007 holiday catalog which included customer ratings on key products in key places throughout their catalog, including the inside front and back cover pages – some of the most valuable of all catalog pages.

I think these two examples here represent key milestones in the adoption and application of customer reviews this past year.

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