In this session, three great speakers provided insight on how ‘Web 2.0′ is enabling new online behaviors, and how those behaviors are transforming the online experience and the dynamics between you and your customers. Carrie Johnson, VP and Research Director, Forrester Research began by putting some definition behind the term ’Web 2.0′. Web 2.0 definition and examples Interaction with [...]

Here are some select posts about the Jan 22-24 event in Orlando, Florida… Broad international themes from Shop.org Zia Daniell Wigder, JupiterResearch This is the third Shop.org event I’ve attended over the past couple of years – it’s been a lot of fun to see global topics starting to play a key role in this [...]

The second keynote of the morning featured Andy Nulman, President and Chief Marketing Officer, Airborne Mobile. To say Andy is enthusiastic would be an understatement. Unlike many speakers, Andy asked everybody to turn their cellphones on and up. His company is in the mobile content delivery business, a ringing cellphone is money in his pocket. [...]

Day two of the Strategy & Innovation Forum kicked off with a general session by FAO Schwarz CEO Ed Schmults. Ed talked about the challenge of expanding their reach, while protecting their brand. FAO has been around since 1862. There were two recent bankruptcies in 2002 and 2003. However their direct-to-consumer business is growing. Their [...]

This fast paced session opened with Mitch Joel, President, Twist Image, giving us an extreme example of social shopping; the story of how Neal Schon from the 80’s super group Journey found a replacement for lead singer Steve Perry on YouTube; a 23 year old from the Philippines who had posted videos of his cover [...]