Finding the Unexpected in the Long Tail
 Thorough keyword research uncovers surprising topics in every study. It also presents us with numerically supported ratios that challenge our assumptions about our industry (eg. we may think that oversized bikinis are searched 5% as often as string bikinis, but research may show a different numerical relationship; this deeply [...]

Martin Eisenstein has provided some excellent summaries of privacy law and gift certificate law, state by state.