Archive for October, 2007

Widgets, Widgets everywhere

We’ve put together a very basic widget for the Discovery Channel Store.  I’m curious what folks have planned for the holiday season, in terms of extending their brand to other sites.  Any thoughts? //

Speaking of search engines…

There’s been a great deal of talk today in the blogosphere, about the latest changes in Google Page Rank.  Anyone seen changes in their own sites/contemplating changes in their search marketing/linking strategies? //

How Important Are Search Engines to Online Retailers?

You may have seen that STORES Magazine recently published its list of Favorite 50 Online Retailers.  Some interesting methodology was used to compile the list.  They asked two open-ended, write-in questions to nearly 8,000 consumers:  1. What website do you shop at most often for apparel items (clothing, shoes, accessories, etc.) and 2. What website [...]

Annual Summit Search Intermediate Session Follow-up: Tips for Natural Search Success

My topic for the Intermediate Search Strategy session was “natural search,” so for my presentation I focused on a couple of great tools that make your SEO efforts a little bit easier. I also talked about some ways to handle duplicate content (either within your site or or on other sites) and keyword cannibalization (when [...]

How are you securing your online transactions now and in the future?

As e-commerce grows, it becomes more critical to verify and protect the identity of online shoppers.  We are a group of Santa Clara EMBA students developing a business plan to improve the security of online transactions and reduce fraud. The system adds a simple yet effective authorization step to the checkout process. We would like to interview [...]

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