Monthly Archives: June 2007

Jun24

Ebay vs. Google – another manic Monday

By Josh Greene | Published: June 24, 2007
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   Ebay pulled all of their ads from Google last week due to a variety of issues.  John Batelle got a note from Ebay communications, announcing they’re back up and running.  Key sentence here:  The test we began last week was successful. We found that we were not as dependent on Google AdWords as some [...]

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Jun18

Losing Steam or Part of a Bigger Story?

By Scott Silverman | Published: June 18, 2007
6 Comments | Posted in Marketing

A few thoughts on Sunday’s New York Times article, “Online Sales Lose Steam.” The placement of the story, front page, above the fold, in the Sunday paper, seems misaligned with the topic’s importance.  Online sales in 2006 were nearly a quarter trillion dollars.  It shouldn’t be a surprise that the growth rates are slowing down. [...]

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Jun18

How to spend PPC management time wisely

By Alan Rimm-Kaufman | The Rimm-Kaufman Group | Published: June 18, 2007
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This post is a summary of two long posts by George Michie of RKG about how to spend PPC management time wisely, whether running PPC in-house or through an agency. The original posts can be found here (31 Tips For Using Your Pay-Per-Click Management Effort Wisely) and here (PPC: Spending Your Time On What Matters). [...]

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Jun11

Great Monday links

By Josh Greene | Published: June 11, 2007
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Great SEO article from Seattle SMX…   Post of the week.  When you print it out, you know it’s a good post. 2nd life not yet driving real life sales. Life of a farm blog  Sometimes a blog is completely different enough that you stop to see how different people live.  Here’s life on a farm.  [...]

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Jun08

GAP: We’d like your email and zip code, please.

By Josh Greene | Published: June 8, 2007
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When I checked out at the Gap last weekend, I noticed that the POS terminal, after I swiped my credit card, asked for both my email address and zip code.  It popped an onscreen keyboard that I could use the stylus to type in the information.  There was a conveniently located cancel button if I [...]

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