Are your pay-per-click search campaigns being bid by position, or being bid to your economics?
If the former, you may be leaving money on the table.
George Michie of RKG writes:
The little known fact about paid search is this: the quality of traffic is largely independent of position on the page. Conversion rates and average order sizes, [...]

 
How do you know when it’s time to redesign your company’s Web site?
 
 “Modernizing” your Web presence conjures up nightmares of weighing lists of pros and cons to make that decision on whether it’s time to realign or redesign. Here are 10 sure signs it’s time.
 
1. Your company has rebranded since you last designed your Web [...]

According to Google Maps, it’s 71.8 miles from Washington, DC to Hagerstown, MD. No one who lives in DC would have reason to visit Hagerstown, unless it was part of a road trip. I’ve occasionally wondered why some Google Adwords ads showed up the way they did, as seen in the snapshot below. [...]