Monthly Archives: April 2007

Most retailers struggle with the promotion of their catalog through Comparison Shopping Engines (CSEs) through data feed optimization.  Far too many expect comparison shopping to convert as well as search, with referred customers as likely to immediatley purchase, yet, evidence continues to mount that comparison shopping is aptly named: A means for your customers to [...]

Are your pay-per-click search campaigns being bid by position, or being bid to your economics? If the former, you may be leaving money on the table. George Michie of RKG writes: The little known fact about paid search is this: the quality of traffic is largely independent of position on the page. Conversion rates and [...]

  How do you know when it’s time to redesign your company’s Web site?    “Modernizing” your Web presence conjures up nightmares of weighing lists of pros and cons to make that decision on whether it’s time to realign or redesign. Here are 10 sure signs it’s time.   1. Your company has rebranded since [...]