Avoiding Web analytics analysis paralysis: revisited
Posted in Analytics | Shop.org Events | Other E-commerce Topics
I had the pleasure of moderating three roundtables at the Shop.org Marketing Workshop on “Avoiding Analysis Paralysis: Making Sense of the Numbers”. As the founder of Coremetrics, spending over seven years deep in this topic, it was nice to jump back into this subject matter. Of course, we do spend a lot of time at Bazaarvoice on Web analytics as we are partnered with Coremetrics, Omniture, WebSideStory, and WebTrends to prove out the value of ratings and reviews on the site as well as in marketing efforts. I referenced many of the lessons that I taught at the first Shop.org Boot Camp back at the Annual Summit in 2005. The surprising thing was that many of the lessons were received as positively as they were in 2005. I was a little concerned as I started the roundtables that my material would be “old hat”. But instead I had three very engaged roundtables. And I was encouraged to make this presentation available to all of the members again, so here it is: click to download it.
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