Monthly Archives: April 2007

I had the pleasure of moderating three roundtables at the Shop.org Marketing Workshop on “Avoiding Analysis Paralysis: Making Sense of the Numbers”. As the founder of Coremetrics, spending over seven years deep in this topic, it was nice to jump back into this subject matter. Of course, we do spend a lot of time at [...]

Pricing structures and rates aren’t secret in established service industries. Not so in paid search management. Not yet. Not only are rates kept under wraps, as an industry we’ve not even yet converged on the most appropriate structure for those fees. We’d suggest a sensible way for a paid search marketing agency to charge for their services is “capped percent of ad spend.”

Click and Mortar retailers have, since the dawn of online marketing, struggled with the challenge of promoting an online, direct-to-consumer store environment with their own brick and mortar stores. Even manufacturer, publisher, and designer brand advertisers wrestle with channel conflict and the support of their identity through retail partners. The promise of Local Search eludes many [...]

Wouldn’t it be great to have private in-depth Q&A sessions with some of the world-leading experts on social media optimization, link building, and Google SEO? That’s exactly what I was treated to recently — with social media marketing guru Neil Patel, link builder extraordinaire Eric Ward, and Google Webmaster Central product manager Vanessa Fox. All [...]