Daily Archives: February 11, 2007

Feb11

Word-of-Mouth Wisdom #4: The Wharton School, Marketing

By Brett Hurt | Bazaarvoice | Published: February 11, 2007
2 Comments | Posted in Guest Blog Posts

For my fourth interview in the Word-of-Mouth Wisdom series, I decided to tap two of the smartest people I know in the field of marketing. Dr. Peter Fader and Dr. David Reibstein both teach marketing at The Wharton School, where I was fortunate enough to earn my MBA. Both have been friends and advisors ever [...]

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Feb11

Rulebook for SEO Vendors

By Stephan Spencer | Netconcepts | Published: February 11, 2007
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It’s entertaining to hear clients rant about SEO vendors (particularly when it’s not Netconcepts being ranted about! ;-) ) Last year I got a chuckle out of the story that Chris Smith from our client SuperPages.com regaled me with. (Chris manages the SEO, web development and a bunch of other stuff for SuperPages). Verizon Information [...]

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