Fellow Shop.org members,

Please help! We are seeking advice/guidance/referrals on a 2007 site re-design of Joann.com.

Would prefer design firm referrals in Los Angeles or Cleveland, OH, if at all possible. Looking for guidance on pricing & costs associated with graphics/site re-design, usability testing, etc.

Hoping for real-life “lessons learned” from other site re-design adventures!

We have a preliminary “scope” done for the re-design - currently looking at “prettying up” home page, merch category page, product page, creating new templates for product page, comparison charts page, etc.

Have done preliminary interviews with 2 designers; looking to learn much more from Shop.org community before proceeding with interviews.

Thank you! Heather Kline, Director of Content & PR 310.662.4472