Monthly Archives: February 2007

Blogs can be a powerful SEO tactic for an online retailer to employ. Steve Spangler Science Inc., a toy cataloger and client of ours (Netconcepts), attributes fully 13% of their online sales to their blog. RSS feeds, too, offer significant SEO benefits. If you have, or are considering having, a blog or RSS feed, this [...]

For my fourth interview in the Word-of-Mouth Wisdom series, I decided to tap two of the smartest people I know in the field of marketing. Dr. Peter Fader and Dr. David Reibstein both teach marketing at The Wharton School, where I was fortunate enough to earn my MBA. Both have been friends and advisors ever [...]

It’s entertaining to hear clients rant about SEO vendors (particularly when it’s not Netconcepts being ranted about! ;-) ) Last year I got a chuckle out of the story that Chris Smith from our client SuperPages.com regaled me with. (Chris manages the SEO, web development and a bunch of other stuff for SuperPages). Verizon Information [...]

Fellow Shop.org members, Please help! :) We are seeking advice/guidance/referrals on a 2007 site re-design of Joann.com. Would prefer design firm referrals in Los Angeles or Cleveland, OH, if at all possible. Looking for guidance on pricing & costs associated with graphics/site re-design, usability testing, etc. Hoping for real-life “lessons learned” from other site re-design [...]

A client recently asked me if there were any SEO concerns or repurcussions when using multi-variate testing systems such as Touch Clarity, Optimost, Vertster or Offermatica. That was such a good question I figure I should blog my answer. First off, I should mention that I’m a fan of multivariate testing. It is a wonderful tool to [...]