Welcome to the Shop.org blog. I’m excited for the launch of the Shop.org blog as another means for information sharing among the Shop.org community. I’ve said many times that Shop.org’s greatest asset is its members. Within our members lie a powerful collection of expertise, experience, lessons-learned and visions for the future. Shop.org’s job is to provide a forum to bring this information to our members to help them improve their businesses.

The Shop.org blog provides a platform for our members to share their ideas and opinions about the industry. To notify you when new information is available on the blog, we’ll include highlights in our weekly newsletter and the blog can also be available as an RSS feed so that new posts can we viewed along with other blogs and news sources that you follow on a regular basis.

A key attribute of the blog is openness. Any member is welcome to post an article and/or comment on an article. We envision the blog being used by members for a variety of purposes, a sample of which are below.

• Share ideas and opinions about industry trends and developments
• Provide advice on a new strategy or tactic
• Suggest ideas for future Shop.org programs and activities
• Validate a new idea
• Call on the industry to adopt best practices
• Comments on Shop.org programs and activities

I’m sure these uses are just the tip of the iceberg. I look forward to watching the Shop.org blog grow and bloom with the support and contributions of our community.

Finally, I’d like to thank Shop.org Director of Content, Larry Joseloff and ContentRobot, who did a great job developing the blog.

As always, Shop.org welcomes your input and feedback. And, now you have a new way to share it!

Scott Silverman
Executive Director, Shop.org