Monthly Archives: January 2007

Jan23

Hitching a Ride on the MySpace Train

By Stephan Spencer | Netconcepts | Published: January 23, 2007
Be the first to comment | Posted in Guest Blog Posts

You may be surprised to hear this, but MySpace drives more traffic to online retail sites than the third largest search engine, Live Search (formerly MSN Search).   Actually, it makes a lot of sense that MySpace would be such a major traffic generator. It is, after all, the most popular website having exceeded Yahoo! [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Jan17

NRF’s Big Show: What it Means to Online Retail

By Scott Silverman | Published: January 17, 2007
Be the first to comment | Posted in @Shop.org

The NRF’s 96th (yes, 96th!) Annual Convention and Expo took place at the Javits Center in New York this week.  Congratulations to NRF for a great event and record-breaking attendance.  The NRF Big Show brings together C-level executives from major retailers.  The themes at the event reflect the current or soon-to-be strategic priorities of big [...]

Posted in: @Shop.org Tagged , , |
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Jan16

Pay-Per-Click: How Was Your Holiday?

By Alan Rimm-Kaufman | The Rimm-Kaufman Group | Published: January 16, 2007
5 Comments | Posted in Guest Blog Posts

I’m curious to know if Shop.org retailers were pleased or disappointed with their search campaigns over the holidays. Some folks weren’t: Ice.com, for example, publicly shared their disappointment with their PPC conversion (see “Ice.com CEO Disses Google, Yahoo; Suggests Cut In Online Ad Spend“). “They [Google and Yahoo] both proved to be extremely poor marketing [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Jan14

Next Gen Web Analytics for Merchandising

By Brad Wolansky, Director E-Commerce, The Orvis Company | Published: January 14, 2007
1 Comment | Posted in Guest Blog Posts

In developing our next generation of web analytics for merchandising, we’d like to compare notes with other online merchants who believe they have a sophisticated approach.  We’re looking for a company that has a well developed sense of whether GMROI or contribution index or net sales, or, whatever, is the best way to measure ROI on web merchandising [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Jan13

Second Life Goes Open-Source

By Brett Hurt | Bazaarvoice | Published: January 13, 2007
Be the first to comment | Posted in Guest Blog Posts

This week, Second Life open-sourced their client browser.  I agree with them that this move was inevitable (and smart), and I think it will lead to accelerating adoption as well as linkages of Second Life to 2D Web, “real-life” experiences (like MySpace, Facebook, LinkedIn, Yelp, Google Checkout, and the many others).  We are already seeing many linkages to [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.