You may be surprised to hear this, but MySpace drives more traffic to online retail sites than the third largest search engine, Live Search (formerly MSN Search).   Actually, it makes a lot of sense that MySpace would be such a major traffic generator. It is, after all, the most popular website having exceeded Yahoo! [...]

The NRF’s 96th (yes, 96th!) Annual Convention and Expo took place at the Javits Center in New York this week.  Congratulations to NRF for a great event and record-breaking attendance.  The NRF Big Show brings together C-level executives from major retailers.  The themes at the event reflect the current or soon-to-be strategic priorities of big [...]

I’m curious to know if Shop.org retailers were pleased or disappointed with their search campaigns over the holidays. Some folks weren’t: Ice.com, for example, publicly shared their disappointment with their PPC conversion (see “Ice.com CEO Disses Google, Yahoo; Suggests Cut In Online Ad Spend“). “They [Google and Yahoo] both proved to be extremely poor marketing [...]

In developing our next generation of web analytics for merchandising, we’d like to compare notes with other online merchants who believe they have a sophisticated approach.  We’re looking for a company that has a well developed sense of whether GMROI or contribution index or net sales, or, whatever, is the best way to measure ROI on web merchandising [...]

This week, Second Life open-sourced their client browser.  I agree with them that this move was inevitable (and smart), and I think it will lead to accelerating adoption as well as linkages of Second Life to 2D Web, “real-life” experiences (like MySpace, Facebook, LinkedIn, Yelp, Google Checkout, and the many others).  We are already seeing many linkages to [...]