Today I am launching the “Word-of-Mouth Wisdom” Interview Series, a joint project with Shop.org. The interviews will be published at Bazaarblog and this blog simultaneously. I will be interviewing many of the best minds in the word-of-mouth marketing industry today. And I will learn from them while you do.

Today I am interviewing Eric Lituchy, the [...]

I’ll admit it. In an earlier incarnation in e-retail, I was fairly skeptical about what is sometimes called “consumer generated content.” Back then, we called them customer reviews. Circa 2002 or so, I had plenty of company. Put simply, the rationale was: why would you give your customers free rein to say whatever they wanted [...]

The online shopping experience that Amazon created in 1995, and which we are all too painfully familiar with today, is focused almost exclusively on placing products into electronic catalog web pages and waiting around for customers to fill out and submit their orders: a paradigm that would be perfectly familiar to the Sears & Roebuck [...]

Because of the power of negative word-of-mouth, and the ability for Netflix to leverage the “bad profits” that Blockbuster had been collecting from its customers for late fees, round one of Netflix vs. Blockbuster was a total knockout. I wrote about this in February (and first referenced the concept of bad profits for this blog) [...]

Shop.org is beginning to design our content and recruit speakers for our Marketing Workshop which takes place April 18 -20, and our Merchandising Workshop which takes place July 18-20.
We want to make sure that we are meeting our member’s needs with our workshops, so please comment with any suggestions for what you would [...]