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Track Web Advertising Into The Call Center – Free!

December 1st, 2006 by Alan Rimm-Kaufman | The Rimm-Kaufman Group
Posted in Multi-Channel | Analytics

Unsure of what fraction of your web advertising generates sales which close in your call center?

Sharp etailers are just starting to track web spillover to the phones by placing a visible code
on their web pages, asking callers for that code, and having their call agent punch the code
into the order app as if it were a catalog source code. Effective, foolproof, and free!

Click here for more details at rkgblog.

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