Monthly Archives: December 2006

Dec31

Word-of-Mouth Wisdom #2: Joan Broughton

By Brett Hurt | Bazaarvoice | Published: December 31, 2006
Be the first to comment | Posted in Guest Blog Posts

In my second interview for the Word-of-Mouth Wisdom Interview Series (and the last of 2006), I was fortunate enough to get some of Joan Broughton’s time.  Joan is a good friend and a former fellow Shop.org Board of Directors member.  I have worked with Joan for many years while at Coremetrics as REI was (and still [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Dec27

The Ultimate Holiday Toy: A Crowdsourced, Word-of-Mouth Wunderkind

By Brett Hurt | Bazaarvoice | Published: December 27, 2006
Be the first to comment | Posted in Guest Blog Posts

Amazon.com has posted an amazing holiday season, shipping 3.4 million items on its peak day of December 11.  You can learn a lot about “what’s hot” by looking at their top sellers in each category (a $19,999 MP3 player?!).  But it was Frank Barnako at MarketWatch who blogged about Radica’s 20 Questions being one of their [...]

Posted in: Guest Blog Posts
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Dec22

Local Search: Should Retailers Make Their Inventory Information Available?

By Scott Silverman | Published: December 22, 2006
1 Comment | Posted in @Shop.org

There was an interesting article in yesterday’s Wall Street Journal (the link, however, is to a re-published version in the Pittsburgh Post-Gazette because a subscription is needed to read it in the Journal) about local search. The article discusses some innovative local search companies such as NearbyNow and BrandHabit.com that have successfully collected inventory data [...]

Posted in: @Shop.org Tagged , , |
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Dec21

In Defense of Free Shipping

By Scott Silverman | Published: December 21, 2006
Be the first to comment | Posted in Marketing, Research

Perhaps I need of a good hobby, but I find free shipping fascinating. According to a research paper written by Wharton marketing professor David Bell, “a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10.” If you didn’t get your fill [...]

Posted in: Marketing | Research Tagged |
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.
Dec20

Cyber Monday – The Sequel

By Scott Silverman | Published: December 20, 2006
Be the first to comment | Posted in Marketing

Congratulations to all of the online retailers who took advantage of Cyber Monday this year.  It was only a year ago that the term was added to the vocabulary of the holiday season.  In 2006, armed with the knowledge that this term has caught on to describe the kick-off of the online holiday season and [...]

Posted in: Marketing Tagged |
Interact: Permalink Trackbacks are closed, but you can post a comment Both comments and trackbacks are currently closed.