In my second interview for the Word-of-Mouth Wisdom Interview Series (and the last of 2006), I was fortunate enough to get some of Joan Broughton’s time.  Joan is a good friend and a former fellow Shop.org Board of Directors member.  I have worked with Joan for many years while at Coremetrics as REI was (and still [...]

Amazon.com has posted an amazing holiday season, shipping 3.4 million items on its peak day of December 11.  You can learn a lot about “what’s hot” by looking at their top sellers in each category (a $19,999 MP3 player?!).  But it was Frank Barnako at MarketWatch who blogged about Radica’s 20 Questions being one of their [...]

There was an interesting article in yesterday’s Wall Street Journal (the link, however, is to a re-published version in the Pittsburgh Post-Gazette because a subscription is needed to read it in the Journal) about local search. The article discusses some innovative local search companies such as NearbyNow and BrandHabit.com that have successfully collected inventory data [...]

Perhaps I need of a good hobby, but I find free shipping fascinating. According to a research paper written by Wharton marketing professor David Bell, “a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10.” If you didn’t get your fill [...]

Congratulations to all of the online retailers who took advantage of Cyber Monday this year.  It was only a year ago that the term was added to the vocabulary of the holiday season.  In 2006, armed with the knowledge that this term has caught on to describe the kick-off of the online holiday season and [...]