During the first ten years of eCommerce, most websites grew quickly by tapping into the endless flow of new online shoppers – with consumers being drawn to the intrinsic convenience of this new way to shop. However, due to assumed constraints, technology limitations and inadequate resources, the vast majority of eCommerce sites still seem to [...]

A multi-channel experience needs to be seamless and transparent to the customer; we can all agree on that. But what about the retailer? It takes a lot of work and a lot more internal cooperation to deliver on seamless multi-channel experiences, especially for established brick-and-mortar-based retailers. All this work and “cooperation” can take a toll, [...]

How does one really understand their conversion rate when no real analytics are in place? Well the first issue I find is that we as marketers like to massage the numbers to make us look good in place of looking at what is really happening.
When we present our numbers ie conversion rates we include [...]