Entering this shopping season I was asked by several friends in (non-competing) etail businesses for thoughts, ideas, or tips to increasing online conversion. So I thought I’d capture some of my thoughts here.
My strongest advice to grow and sustain online results is to understand your customer (and act accordingly), and to build a culture of [...]

Are online product reviews relevant and credible? Another way you could ask this question is do you trust offline word of mouth from friends and acquaintances. And are online reviews as credible as offline word of mouth?
According to a study by MIT and University of Michigan they found a high correlation between offline word of [...]

Last week was Shop.org’s Annual Summit in New York. It was a great show…2,200 attendees vs. 1,500 last year. Many new attendees. eCommerce is booming.
I led a panel at the Web 2.0 Boot Camp the first day of the show where we shared new technologies to help online retailers reach a market who are ignoring [...]

You can learn a lot from surveys. In a multiple choice question, the survey writer thinks through all possible answers to a strategic question. Therefore, this list of answers is typically a starting point for many strategic options when faced with that question.
For example, I was sent a survey on web metrics. It asked [...]

Let’s be honest. Maintaining healthy marketing & IT relationships is challenging.
As CMO Magazine writes:
Marketers battle regularly with the other departments in their organizations. Marketing vs. Technology is a cage match between ignorant marketing people who expect technological miracles immediately and the propeller-heads who talk only about the benefits of some coding philosophy that [...]