You can learn a lot from surveys. In a multiple choice question, the survey writer thinks through all possible answers to a strategic question. Therefore, this list of answers is typically a starting point for many strategic options when faced with that question. For example, I was sent a survey on web metrics. It asked [...]

One day I heard someone suggest they could change how people buy and what is purchased on the web site with some navigation changes. What bothered me is how they said it: “It’s a lever that we control”. No doubt you can effect and influence online customer behavior by changing copy, layout, navigation, colors, graphics, [...]

After working over 11 years in online and ebusiness ventures, I’ve found there are four essential skills or competencies to great ebusiness managers and producers: ANALYTICS & RESEARCH — I put analytics and research together because they are two sides of the same coin to understand users. Can you work with numbers and find trends [...]

“The hierarchy of attention has inverted – credibility now rises from below. MTV and Tower Records no longer decide who win. You do.” – from “The Rise and Fall of the Hit” by Chris Anderson, Wired magazine, July, 2006 Chris Anderson’s book, “The Long Tail: Why the Future of Business Is Selling Less of More”, [...]