Monthly Archives: September 2006

Sep28

The Future of Affiliate Programs

By Larry Joseloff, VP, Content, Shop.org | Published: September 28, 2006
3 Comments | Posted in @Shop.org

Is it just me, or do affiliate programs in general have a bad reputation right now. For what was once the golden child of e-commerce seems to have lost some of its luster. Now the hot channels are search, blogs, RSS feeds just to name a few – affiliate programs seem to be SOOOO 2001. [...]

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Sep28

Affiliate Bidding On Your Brand on Search Engines

By Larry Joseloff, VP, Content, Shop.org | Published: September 28, 2006
3 Comments | Posted in Marketing

This issue of restricting key words your affiliates can bid on continues to be hot-button issue. Just a few years ago it was common best practice to just let your affiliates do whatever they darn well please. However, as the revenue and the ROI continued to grow with search marketing efforts, many retailers chose to [...]

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